Kohl’s Web Analytics Intern


As a Web Analytics intern you will have the opportunity to assist the Web Analytics team in tracking and reporting key performance index (KPI) metrics, analyzing purchase behaviors and providing go-forward recommendations/strategies to improve the customer experience.

Primary responsibilities include:

• Provide data insights
• Analyze customer interactions with Kohls.com at department and divisional levels utilizing data collected by Omniture software and other internal reporting tools
• Present analysis, recommendations, and insights to business stakeholders
• Break business questions into their key components and translate finding into actionable insights
• Work with other E-Commerce teams to identify opportunities of Kohls.com and use data research to support recommendation
• Identify and develop KPIs and data reporting solutions
• Support ad-hoc requests for site performance and customer engagement data for various areas of the organization (E-Commerce, Merchants, Marketing, Information Services)
• Create both holistic and customer dashboards of KPIs to monitor results across the website
• Drive website improvements through on-site testing
• Create and execute tests that increase order conversion and improve the customer experience
• Monitor and report on industry best practices, adapting key learnings to Kohls.com
• Define common retail terms and understand elements of the business cycle
• Form relationships with multiple departments within Kohl’s
• Develop a final project by researching a specific area or opportunity within E-Commerce and presenting it to members of your department in addition to senior leadership

• Strong analytical skills
• Strong interpersonal and leadership skills
• Strong verbal and written communication skills
• Ability to drive and develop retail business knowledge
• History of success working both independently and as a member of cross-functional team on multiple
concurrent projects

• Located in Milwaukee, WI
• 10 Week Paid Internship
• Training Classes
• Senior Level Exposure
• Final Project
• Summer Housing Provided
• Transportation to and from work provided
• Sponsored events to show you Milwaukee

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s