Simple Heuristics for a Complex World

Thursday, March 27, 2014 | Franklin Hall, Presidents Hall | 7:30 PM

The Office of the Vice Provost for Faculty and Academic Affairs announces the upcoming free lectures.  Whom to marry?  How to invest?  Whom to trust?  Complex problems require complex solutions – so we might think.  The study of heuristics has three goals.  The first is descriptive: to analyze the heuristics in the “adaptive toolbox” of an individual or an institution.  The second goal is normative: to identify the ecological rationality of a given heuristic, that is, the structures of environments in which it succeeds and fails.  The third goal is engineering: to design intuitive heuristics such as fast-and-frugal trees that help physicians make better decisions.

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